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Welcome to the era of the Millennials. If you’re new here, it’s good to have you, and if you’re not, then you must know how difficult it is to get and keep the attention of a Millennial. This is ‘new’ crop of tech-savvy, on-the-minute individuals who make-up your market today, and sadly, they might not even have time for you.

The men and women of this generation, born between the years 1982 – 2002 (34 – 12 yrs) live in a fast-paced society where everything is on the go and time of the essence. Social media has created a phenomenon whereby people are more me-centric than ever before, and this means less time for you.

Unfortunately, this could be very damaging to your brand, especially if you don’t know how to get noticed. Brands like Starbucks, Dominos Pizza, GTBank and more have all figured out how to meet the cattle where the water is. And so can you!

Today, City Card is giving you a 5-point short course on how to get your Loyalty Program from the back of the bus to the cool kids table at Millennial High.

1. Be More Direct
It is important to keep this is mind – no one has time anymore. Everything is digitized and on-the move and so is everyone. You literally have just a few minutes to either sell your story or get left behind.

Construct a message that embodies the ‘Who’, ‘What’, ‘Why’ & ‘How’ of your Loyalty Program that is creative & enticing enough to get noticed, and more importantly patronized.

2. Give Discounts
Millennials love spending less. Research has shown that more people lean towards Loyalty Programs that offer discounts in comparison to earning points or otherwise. A great way to do this is to offer a variety of discounts so they have options to choose from. This will make your customer feel like they’re literally getting the product/service for free and keep them coming back for more.

By calling the City Card Hotline – 0816261699, you will get advice on how to structure a great discount package your customers will love.

3. Do It Instantly
Want to get those Millennials coming back for more? Give them instant gratification!

Studies show that customers are willing to use Loyalty cards repeatedly when their goals are close at hand. Giving your customer a great “first-time” reward assures them that the rewards in your Loyalty Program are real and motivates them to keep using it to get more rewards.

4. Go Digital
One thing Millennials certifiably love is their gadgets. Between their phones, laptops and tablets, Millennials hardly sit at home anymore, and even when they do, are constantly online.

How can you take advantage of this? Go digital! There is a steady decline in the number of people who actually present their Loyalty cards or IDs upon checkout. Majority of them just use their phones to keep track and redeem prizes. Going digital takes you where the fish are, all you have to do is dangle the bait and watch them swarm.

Read more on going digital with City Card HERE.

5. Keep them in the Loop
One thing that can definitely happen when dealing with a Millennial, is getting your voice drowned out by the hundreds of others screaming to get their attention. That is why you need to ALWAYS keep your customers in the loop. Constantly send them reminders on their progress in your Loyalty Program, notify them when they’re close to a goal, invite them to new launches. This keeps your name at the top of their mind.

It is also important to have every kind of information they could possibly need readily available for them. Millennials like to know what they’re dealing with in an easy to understand manner. Any information related to using your Loyalty Program they can’t understand, can’t find, or worse, don’t have the time to find, puts it in the “I’ll deal with this later” pile. And that’s not a great place to be because it’s right next to the delete button.


Always remember – in order to adapt, you have to change and learn. It’s a process you have to go through to remain relevant. To get more help on starting a Loyalty Program and getting some customers for your business, kindly visit or call 0816261699.

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